Microsoft’s Xbox Game Pass, which is called the Netflix of Microsoft keeps on growing.
Microsoft has made conscious efforts to keep on attracting gamers to its Xbox Game Pass. This is called the Netflix for the games, as it has hit a big milestone of 18 million subscribers. This has increased about 3 million from September. The Xbox Game Pass is popular because it offers access to numerous games, of more than 100 Xbox games, for just 9.99 dollars a month.
Microsoft has been promoting its Xbox games for over a year now, and it looks as if they will keep on focusing on this in the near future as well. Bungie’s Destiny 2 as well as Control are being offered on Xbox Game Pass. The CEO of Microsoft, Satya Nadella has said that there are more than 100 million users of Xbox Live and that the launch of their console Xbox Series X as well as S was deemed as the most successful business venture in the history of Microsoft.
Microsoft is focusing on acquiring other studios in order to put more games into its Xbox Game Pass, which is very successful as of this moment. Microsoft recently acquired ZeniMax Media, and because of that they will be introducing numerous new games on the Xbox Game Pass.
Microsoft has used many ways to promote the Xbox Game Pass, they have offered the service for 1 dollar, and have also been persuading the Xbox users to switch over from the Gold Live to the popular Game Pass. The Xbox Game Pass Ultimate users will be getting Disney Plus for a whole month for free.
Recently, Microsoft had decided to increase the price of Xbox Live Gold, but that that backfired and now they are offering numerous other services to win back their fans. Therefore, the prices of Xbox Live Gold will remain as it was before. Some thought this was a way to move the users to Xbox Game Pass, but either way, Microsoft saved itself from a huge backlash and is doing fine now.