Purchasing is coming to Instagram Reels worldwide, turning the whole app into a catalog.

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Purchasing is coming to Instagram Reels worldwide, turning the whole app into a catalog.

Instagram covers its shopping content app. Today, the company recently revealed that it is selling Reels, its TikTok copycat product, all over the world. The test of this feature was announced in October. Businesses and designers will be able to tag goods when they create Reels, and audiences can use these tags to buy or save them. A direct marketing tag is also available to influencers who are paid for their posts. With this roll-out, Instagram now has shopping available in all app formats—Feed, Stories, IGTV, and Live.

Shopping is more important to Instagram and Facebook as it seeks to diversify its revenue. Ads are the main way both systems make money, but shopping is an opportunity to be part of sales fees. Instagram Shopping offers your company an engaging storefront for people to experience the best of your products. With Instagram Shopping, you can share featured items through your organic posts and stories, or let people discover your products in Search & Explore.

In Instagram’s case people are already looking for brand inspiration, so giving them the option to purchase directly from the app streamlines the procedure. Even the home screen was completely redesigned to emphasize shopping and Reels.

Purchasing is coming to Instagram Reels worldwide, turning the whole app into a catalog.

In the meantime, TikTok is collaborating with Shopify to introduce new products to purchase, including a test that will enable Shopify users to tag stores in their videos using the “Shop Now” button. Reels was only widely released in August and it is being used for retail, which speaks of how important trade is to the business and how much it wants to beat TikTok. TikTok being a powerhouse when it comes to all the major entertainment-providing applications, has made many other applications somewhat a part of itself, which shows that the app is just growing day-by-day.

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