What really matters today is how friendly your website is. Gone are the days when optimizers would spam the entire site and stuff it with keywords. Now, Google is specifically focusing on ranking sites for their friendliness.
That is why as an online marketer you should be focusing on these potential factors too. Even though there’s no legitimate way of figuring this out, certain factors do contribute to it, which we’re about to see.
So, without further ado, let’s check out some of the potential factors that can help improve the overall rankings of your website:
Page Speed and Experience
Even though we can start with some other factors, still, focusing on this one is important because it’s one of the negations that cause de-ranking for most sites. Improving page speed and experience for the visitors is highly important for several reasons.
For starters, the slower the loading experience, the higher the bounce rate since visitors don’t bother with sites that take longer to load. On the other hand, the components you’re using, the UI/UX embedded in the design, should be optimized for superior loading and display.
For faster loading, we recommend you go for Windstream internet because then your internet smoothness will make it easier to load components, run ads, sync stats and do much more without any hassle. When that’s sorted, you’ll need to ensure to use HTTPS as well as monitor the core web vitals since it’s what creates the best experience for the visitors.
Yes, generating good content is the key but how good is too good for the website to rank? The answer doesn’t lie in the quality of the content but the intent, it’s created. If your website is about cooking tips and it’s listing content related to auto parts, it’s certainly not going to rank your website but pages that fulfill the search intent when any user looks up auto parts.
Google’s Panda and Fred updates are specifically catering to the sites that provide value via content and de-ranking those that don’t. To explain it in simpler words, you need to ensure that your content is valuable enough for the readers to stick to your page for as long as possible.
That is why creating and posting quality content on your website is important. The higher the rate of quality content coming to your site, the faster Google will recognize and rank pages accordingly.
In doing so, you should consider potential factors such as effective keyword research, content freshness, etc. that can help in creating the right kind of content.
With time, search engines are recognizing websites that are more mobile-friendly than others. This trend has been under observation since its origin and is one of the most important factors for ranking any site.
The reason is the growing mobile usability, which indicates that more users view websites on their mobiles than on desktops or other mediums. That is why if you’re looking to rank your website fast, then ensure that it’s optimized for mobile ranking.
In doing so, you should work on the responsiveness of the website for different mobile versions. The primary concern is the absence of respective guidelines for this matter. The only way is to ensure that your website is mobile-friendly.
Using the right font, ensuring it’s responsive, the site is supported for every latest, outdated mobile version, etc. are some measures that can be taken for this purpose.
Implementing On-Page Optimization
On-page optimization is as important as the factors that have been discussed earlier. It’s like the foundation of other components to work on since it focuses on improving the site’s performance to impact the overall positioning as per the search query.
Cleaning metadata, updating the content according to quality requirements, managing internal linking, updating metatags, etc. are some of the chores to complete to achieve on-page optimization.
In addition to this, you can go for various other factors, including schema, featured snippets, etc. that can be used to enhance the productivity of your on-page performance. In other words, on-page is concerned with the performance of your website and the components on it. The better it’s performing the better will it reap results.
Various tools can be used for this purpose such as ScreamingFrog, Google Discover, etc. that make it easier to identify loopholes in the performance of your website.
Structuring Internal Linking
One of the core participles in on-page optimization is internal linking. It’s related to managing the flow of information, allowing visitors to navigate through your site’s pages from one link to another, and finding related information.
In other words, it helps build a roadmap to content topics as well as helps prioritize particular pages as needed. Internal linking is much needed and you need to have a strategic layout to make it successful so that it follows and drives visitors to relevant pages without any hassle.
In doing so, you can also invest in external linking and ensure that the traffic coming to your site from other sources finds the right information too. This will make sure that your linking game remains strong and will improve the overall authority of your website.
Summing up potential factors that can help boost the optimization of your website isn’t something to be covered in just one topic. However, we’ve laid the foundation for you to begin with. Starting with these factors, you’ll be able to find ground for optimizing your website and you’ll surely obtain feasible results too.